![]() ![]() We will show you how to complete the set-up with an exciting example: Optimizing towards Google Store Visits with a Shared Budget You need to create a portfolio bidding strategy. *Limitation of Shared Budget: you can not use Shared Budgets for Smart Shopping campaigns (February 2020). It will allow you to optimize your campaign* for conversions while being part of a Shared Budget. “The bidding strategy does not support shared budgets” You were trying to maximize conversions for a Google Ads campaign that is part of a Shared Budget and you got the following error message: In this section, we will guide you through the set-up of a Google Ads campaign with a bidding strategy set to Maximize Conversions while using Shared Budget. ![]() How to combine a Maximize Conversions Bid Strategy with Shared Budgets? *Smart Bidding is a subset of automated bid strategies that optimize for conversions or conversion value by using machine learning.Īs of now, we will focus on the combination of the Smart Bidding Strategy: Maximize Conversions and Shared Budgets. Shared Budget: An automated way to allocate budgets across different campaigns depending on their performances in relation to your objective.Google’s Automation Features to make this happen: Instead, the proposed solution will automatically adjust the bidding in function of your objectives. Instead, the proposed solution in this article will manage the foreseen (daily) account budget across all Google Ads campaigns.Īutomated bidding takes over the manual work of placing bidding on keyword or ad group level. ![]() More specifically, you want to automate budget management and automate bidding in Google Ads.Īutomated budget management implies that you no longer will have to adjust daily budgets per campaign. You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency. Why combine Shared Budget and Smart Bidding in Google Ads? ![]()
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